When companies started to roll out e-commerce shops to ride the coat tails of the ground-breaking online shopping revolution all of our marketing efforts were put into pointing people to the relevant websites.
People who call themselves writers or journalists often look down their noses at ‘copywriting’. But, in reality, it is just a form of communication like any other discipline, it simply promotes the reader...
What is being billed as a measure to curb unwanted and abusive replies on Twitter could, in effect, turn the social media facility to a basic broadcasting platform.
Following a recent discussion which delved into the relative merits of Marketing, PR and Branding I was reminded of the Brilliant graphic created by Stephen Wildish illustrating how the various combinations...
Almost every new brand, company or organisation on Social Media faces the prospect of being judged by the number of Likes and Followers at some point. It might only be a metric that is being monitored...